Thursday, October 4, 2007

McFitness?

Last month, the NYRR organized an event called the Fitness Mind, Body, Spirit Games, featuring a 4 mile race in Central Park. The "Presenting Sponsor" for the race was McDonald's.

It seemed pretty ridiculous, and there were lot's laughs about what the post race snack might be, but I wasn't free that day, and didn't think much about it.

This morning, on my jog back from the Thursday morning Flyer run, I saw a runner stretching by her doorstep. She was sporting the race shirt from the event, and the sight of the large McDonald's logo was really shocking.

Here was a runner being used as a human billboard for this company that really has no right to even try to associate itself with fitness.

We can't give these guys a free pass just for dropping a few bucks into a self promotional event in the park. If you have one of those shirts, I suggest that you lose it, turn it into a dish rag or burn it. Just don't go running in it - yuck!

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